Our Approach

BRAND MAPPING & STRATEGY

Smiths 1972 help you to map-out and define who you really are as a business. We’ll work closely with you to articulate your business with clarity and create a tone that talks directly to your customers. To accomplish this we essentially “become your business” by learning and understanding your business’s practices, which we’ll communicate & deliberate with you through a logical process led flowchart.

THE WORLD HAS CHANGED…
HOW DO I SURVIVE?

In today’s world survival can be achieved with a mindset of being the best and most efficient you can be without compromising on quality or levels of service. But, a mindset really isn’t enough if you don’t communicate your business with absolute clarity. It is important to grasp the following:

WHY DOES YOUR BUSINESS EXIST?

WHAT MAKES IT BETTER THAN THE REST?

WHY SHOULD PEOPLE CARE?

HOW DO YOU STAY RELEVANT LONG-TERM?

In short, if you are able to answer the above, then you already have the key ingredients to stand alone and stand with confidence and conviction, you may just need a little help communicating yourself, Great! This is where we come in.

WHAT TO EXPECT

Many agencies will have their own unique formula to help to determine the best method of unearthing a truly successful project. However, if you were to ask us what to expect, then the truth is that we really don’t actually know! We don’t believe that there is a “one solution fits all” formula out there. Each of our clients and their projects are unique and every problem is different to whatever may have come before, therefore it is our experience, expertise, desire to learn and our ability to account for every detail, even the ones on the peripheral that makes our approach unique.

Our approach is one of pragmatism and only through an open and honest conversation with our clients can we truly deliver projects with conviction. We take pride in our transparent way of working and the strong connections we form with our clients.

WHAT WE ADDRESS

CUSTOMER AND BUSINESS INSIGHT

BRAND POSITIONING

BRAND ARCHITECTURE

TONE OF VOICE

BRAND IDENTITY & GUIDELINES

MARKETING COLLATERAL

SO… SHOULD WE GET STARTED?

Discuss Your Project Today
ToppersOur Approach