Owning Your Brand

Why You Don't Own Your Brand

Call us to discuss your project on:

You may own the visual assets, but your customers control what your brand actually means.

Branding is a bit of a tricky one. You cannot fully touch it, see all of it, or really own it. You might be the rightful owner of the visual identity and brand guidelines, but it is not you who controls its value, or the good and bad things people say about it.

Every interaction – customer service, customer experience, everyday business practices – is watched and forms part of the brand in the mind of the person perceiving it. Branding is much more than a logo and some colours; it is the whole business working effortlessly together in the same direction.

Want to discuss your project?

Where this shows up

Every customer touchpoint – not just marketing, but service, supply chain and day-to-day practices
Social media and public perception – constant visibility means more opportunity to influence, but less control
The gap between intention and perception – what a business believes it stands for versus what customers actually experience

Where it applies

Any business that wants to understand why its brand perception does not always match its intentions, and wants to close that gap.

Time to start owning your brand

Deciding who you want to be, where you want to go, and what you will do to get there gives a clearer starting point. A bit of outside perspective can help spot things that are happening right under your nose, bridging the gap between business performance and customer expectation.

FAQs

If I own my logo, do I own my brand?

You own the visual assets, but the perception of your brand is shaped by customers based on every interaction they have with your business.

How can a business influence how its brand is perceived?

By keeping every customer touchpoint – not just marketing – consistent with the brand’s intended values and message.

Chris Smeeton

Smiths are experts in design and print. They have created numerous catalogues, leaflets, promotional products for us. We have often been up against tight deadlines and they have always delivered on time, with a superb product. Lovely people, thoroughly professional and competitively priced . 100% recommend!

Rachel Briggs

Smiths 1972 were so helpful at getting some prints made for me recently, from start to finish professional, efficient and personable. Would 100% recommend!

Sam

Great business that we’ve been using for pushing on 2 decades! Friendly staff and always so helpful. Couldn’t recommend enough.

Jane Reid

I have used Smiths for a number of years in a work capacity. They are fast, efficient and the staff are always a pleasure to deal with.

Ian Norman

Toppers Print & Design in Old Stevenage is fantastic! Their design team Craig especially created stunning, brand-perfect leaflets with incredible attention to detail. They print quality signs business cards, brochures, and posters-is top-quality. Best of all, their prices are very reasonable without compromising quality. The service is fast, friendly, and professional, making the whole process a breeze. With 45 years of experience, Toppers is a gem for anyone needing design or printing in Stevenage. Highly recommend! Would highly recommend Ian

Gill Shenoy

Excellent and prompt service. Photos of good quality. Very helpful

Venues Possible

A fantastic professional and inclusive services. Venues Possible would highly recommend :-)