Cheap Design Costs More

The True Cost of Bad Design

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Cutting corners on design tends to cost more further down the line.

There is a time and a place to look for the cheapest price, but graphic design is not it. Low prices can sometimes still deliver a good job, but good will only get you so far – if a business wants to grow, build longevity and stay front of mind, its designer needs to think about the technicalities further down the line, not just the immediate brief.

Design that connects with an audience and delivers a clear message shows that a business means business. People notice when corners have been cut, and it can cost more opportunities than the design itself ever saved.

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What to look for in a designer

Technical awareness – files prepared correctly so nothing goes wrong when it reaches print
Understanding of your business – a designer who shares your style and knows what you are trying to say
A track record – experience doing this work specifically, not a generalist favour from a friend

Where it matters most

Any business relying on design to be taken seriously by its audience – which includes almost every growing business.

Why it is worth paying for

You could be the best at what you do, but if you do not look the part, a lot of people will not give you the chance to prove it. Investing properly in design reduces the risk of technical problems, reprints and missed opportunities later on.

FAQs

Is the cheapest design option ever worth it?

Sometimes, but the risk is technical problems and inconsistency further down the line, which usually costs more than the initial saving.

What should I look for when choosing a designer?

Technical awareness of production, an understanding of your business, and a track record in the type of work you need.

Chris Smeeton

Smiths are experts in design and print. They have created numerous catalogues, leaflets, promotional products for us. We have often been up against tight deadlines and they have always delivered on time, with a superb product. Lovely people, thoroughly professional and competitively priced . 100% recommend!

Rachel Briggs

Smiths 1972 were so helpful at getting some prints made for me recently, from start to finish professional, efficient and personable. Would 100% recommend!

Sam

Great business that we’ve been using for pushing on 2 decades! Friendly staff and always so helpful. Couldn’t recommend enough.

Jane Reid

I have used Smiths for a number of years in a work capacity. They are fast, efficient and the staff are always a pleasure to deal with.

Ian Norman

Toppers Print & Design in Old Stevenage is fantastic! Their design team Craig especially created stunning, brand-perfect leaflets with incredible attention to detail. They print quality signs business cards, brochures, and posters-is top-quality. Best of all, their prices are very reasonable without compromising quality. The service is fast, friendly, and professional, making the whole process a breeze. With 45 years of experience, Toppers is a gem for anyone needing design or printing in Stevenage. Highly recommend! Would highly recommend Ian

Gill Shenoy

Excellent and prompt service. Photos of good quality. Very helpful

Venues Possible

A fantastic professional and inclusive services. Venues Possible would highly recommend :-)