Banners are read quickly and often from further away than most print, so the design needs to prioritise one clear message over detail. We design artwork for PVC banners, roller banners and pull-up banners, working out what to say and how to say it before it ever reaches production.

The starting point is almost always deciding what to cut, rather than what to add — a banner crowded with logos, contact details, offers and imagery competes with itself, and the reader ends up absorbing none of it properly. Settling on one headline message and a single strong visual keeps the design working at a glance, which is the only real test a banner needs to pass.

Orientation and dimensions are considered early too, since a design built for a tall roller banner does not simply resize onto a wide outdoor PVC banner without the composition breaking down. Colour contrast is checked carefully, particularly for outdoor banners that may be viewed in bright sunlight or against a busy background, where subtle colour differences can disappear entirely.

For printing once artwork is ready, see our banner printing or roller banner printing pages.