A brochure has more room than a leaflet, but that space needs a clear structure or the message gets lost. Brochure design covers planning the page flow, typography and imagery so a reader moves naturally from cover to conclusion, whether that’s a company overview, a product range or a school prospectus.

Planning usually starts with a rough content map before any visual design begins — deciding what each spread needs to say, and in what order, so the brochure builds a case rather than presenting the same weight of information on every page. A strong cover and a clear opening spread matter disproportionately, since that is what determines whether someone reads on at all.

Typography and imagery are then chosen to stay consistent throughout, so a reader is not distracted by inconsistent style from one section to the next, while headings and hierarchy help someone skim the brochure quickly if they choose to, rather than being forced to read every word to find what matters to them.

The binding method also shapes the design — saddle stitched, perfect bound and wire bound brochures all behave differently at the spine and centre pages, so pagination and layout are planned with the final binding in mind from the start. For the print side once artwork is ready, see our brochure printing page.