An exhibition stand competes for attention with everything around it, so the design needs a strong visual hook and a message that reads from several metres away, not just up close. We design graphics for exhibition stands, banner stands and event displays.

The starting point is almost always the walk-by view — what does someone see and understand about the stand before they’ve decided whether to approach it? A strong image, a short headline and clear branding need to work together at a glance, since most visitors make that decision within a few seconds while walking past dozens of other stands doing the same thing.

Once the walk-by message is settled, secondary information — services, product detail, contact information — is placed where someone who has already stopped can find it, rather than competing with the main message for attention. Panel sizes and the specific stand structure being used are factored in from the start, since graphics designed without that in mind can end up misaligned across joins or awkwardly cropped once built.

For production once artwork is ready, see our exhibition and event printing and banner stands pages.