A presentation folder is often the first thing a client physically handles, so the design needs to work alongside its function — pockets, business card slots and inserts all need planning before artwork is finalised. We design presentation folders used for pitches, proposals, welcome packs and event materials.

Design starts from the die-line rather than a flat page, since a folder is a three-dimensional object once assembled — the cover, spine, inside pockets and any card slots all need to be accounted for so nothing important gets hidden in a fold or obscured once a document is slotted in. Working from the actual template avoids the common mistake of designing a flat cover that looks strong on screen but sits awkwardly once the folder is made up.

The cover design carries most of the weight, since it’s what a client sees before opening the folder at all, so it needs to feel consistent with wider brand materials while making a strong enough impression to set the tone for whatever is inside. Internal pockets are then designed to hold documents securely without obscuring key branding or information.

For printing once artwork is ready, see our presentation folder printing page.